Green Selling Point: Why Do Customers Choose Eco-Friendly Companies?

The business landscape has changed a lot in the past ten years. Men don't rule the workplace, wages are growing, and technology is improving processes. Probably the greatest change, though, is the switch to green products and services.

Since 2010, reports that the number of green businesses in the US has risen by 54%. And, it isn’t difficult to see why. Not only are governments subsidising the change but customers are demanding action. They want their products to be as eco-friendly as possible, which begs the question: why?

In the past, consumers didn’t care where their products or services came from as long as the quality was high. Now, they expect a high standard and the environment to merge seamlessly. Below is a selection of reasons customers love a green selling point.


When you think of a product, an item will spring to mind. Regardless of what it is, it won’t affect your body. Products, items and services are usually household objects or something to that degree. However, it’s worth remembering that food and drink fall into the category also. Over the years, people have become more aware of what they put in their bodies. Back in the day, no one cared about eating five portions of fruit or vegetables or pesticides. It was all about the accessibility and taste. In 2017, the integrity of food is essential as it impacts a customer’s well-being. Eating strawberries out of season is a novelty, but it’s also harmful because they are full of chemicals. Consumers aren’t prepared to accept this any longer.


Data protection doesn’t spring to mind when you hear the word sustainability. However, green security systems have a major role to play in the lives of millions of people. On a daily basis, you may input personal details into a search engine which a hacker could find appealing. Whether you do or do not think about it, you need Google to act with integrity and professionalism. Nowadays, they do so with online apps and algorithms found on, while has their own internal codes. On the whole, users trust massive corporations to keep their data safe. Otherwise, they wouldn’t save card details in a business app. The fact that security tech is now eco-friendly is a coincidence but it’s essential to customers nonetheless.


Again, the green technology and cost-cutting don’t go hand in hand. The stigma is that eco-friendly software and hardware is more expensive, which is true. So, why do customers believe they can save money by shopping with green businesses? It’s because they can reduce their expenses if they see it as a long-term investment. Probably the best example of this is a reusable plastic bag. Now that carrier bags cost five cents, a shopper can spend upwards of $15 a year. Okay, it’s not big bucks, but it’s significant in comparison with a $1.50 reusable bag. To an average person, a saving of $13.50 is a considerable amount. This is just an example, but there are dozens more which customers are exploiting. Once an individual sees the long-term goal, it’s a no-brainer.


Materials which harm the planet are not skin-friendly. Of course, the majority of manufacturers don’t use plastics in creams or towels, but they do use harsh chemicals. Skincare is a well-being issue but it’s also a comfort one. Moisturizers which use irritants often lead to rashes which are itchy and painful. Avoiding these scenarios is essential, which is where organic treatments come into play. Something as simple as using a towel can lead to comfort problems also. Polyester and nylon are two manufactured which are coarse and rough. Cotton, on the other hand, is a natural material, as is silk. Both are excellent supplies because they are gentle and don’t irritate the skin.


Aside from the whacks who don’t believe in global warming, the majority of the population knows humans are to blame. Over the years, we have turned out back and watched the world suffer. Now that there are no excuses left, the only solution is to accept reality and help the environment fight back. Thankfully, lots of people understand the planet needs help and are willing to make a change. It may start with a recycling program at home or a cut down on household appliances. Or, it may begin with organic food products eco-friendly carrier bags. There is no doubt that shoppers want to maintain the planet, which is why they opt for green companies.

Now that you know why customers go green, are you ready to make the switch?