It's certainly odd to think of a mainstream foodsource as paving any inroads toward sustainability. And yet that's exactly what the folks over at Chipotle are doing.
In a new program they're calling "Food With Integrity", Chipotle chains seek to utilize as much sustainably raised food as possible; buying local wherever feasible and supporting family farmers who give their pigs room to run and offer veggies a chemical-free life cycle.
Of course, the "gourmet burritos and tacos" joint wasn't always a bastion of sustainable food distribution. In fact, the company used to be partially owned by none other than McDonald's. Here's another cute video about Chipotle's head honcho having a change of heart:
Kudos to Chipotle and the other food chains in its wake making ethically farmed food in vogue.
To learn more about sustainable food and life cycles, be sure to tune in to Moving Planet, an international day of action coming up this Saturday, designed to help move the world beyond fossil fuels and focus instead on sustainable means of living, eating, and working.