Ones to Watch: In.gredients



From the in.gredients website:

Reducing waste while eating foods that are good for the body and earth can seem impractical. While packaging makes up 40 percent of municipal waste streams in the US, avoiding packaging is sometimes impossible. Nearly all the food we buy in the grocery store is packaged, leaving us no choice but to buy packaged food that's not always recyclable.

in.gredients revolutionizes grocery shopping as we know it. Our goal is to reduce waste by ditching packaging altogether - creating the nation's first zero-waste, package-free grocery store! in.gredients will allow customers to fill reusable containers (even ones brought from home) with their groceries, making waste reduction easy, fun, and convenient!
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Nicole Caldwell

Nicole Caldwell is a self-taught environmentalist, green-living savant and sustainability educator with more than a decade of professional writing experience. She is also the co-founder of Better Farm and president of betterArts. Nicole’s work has been featured in Mother Earth News, Reader’s Digest, Time Out New York, and many other publications. Her first book, Better: The Everyday Art of Sustainable Living, is due out this July through New Society Publishers.